COMPANY: MRM Worldwide  |  CLIENT: Microsoft Dynamics  |  PROJECT: Sales and Marketing Toolkit for Multi-International Organizations

OVERVIEW: The Dynamics team at Microsoft, one of MRM Worldwide's top clients, had worked previously with another agency to create a piece for Multi-International Organizations (MIO). It ended up being an extremely expensive kit using cartoon-like illustrations, which was not well-received by the field. Keeping this in mind, I designed a simplified DVD case with an easy to navigate UI and commissioned a digital illustrator to do the main graphics. I knew it was important to have these high-end illustrations done right because they would be used across all media. I searched and found an illustrator that did many of the original Windows Vista graphics. With my art direction, she helped make this project a complete success.