PLANEWEAR APPAREL: Concept, Naming, Visual Identity, Brand Strategy, Product Design, and Web Site Design

OVERVIEW: This product line was designed with my wife, Jennifer, a former flight attendant. We came up with clever sayings like "Chicken or Beef" for the bib, "Early Arrival" for a preemie body suit, and "Future Pilot" for a t-shirt, among others. I designed everything for this brand as well, including the web site and the custom navigation icons that resemble the ones you'd see in an airport terminal. I also wrote all the copy for the site.