SKYBELTS: Concept, Naming, Visual Identity, Brand Strategy, Product Design, and Web Site Design

OVERVIEW: Not only did I come up with the concept for the SkyBelt, a fashion belt made with real airplane seatbelt buckles, I designed everything for the brand as well. The site design incorporates a modular approach on the home page, and a simple, non-scrollable design for the product pages. The next phase of our marketing efforts is to promote interaction by requesting customer photo submissions to be placed on the actual product pages. This should spark a viral effect throughout the social networks and raise awareness for the brand. Another strategy that I've executed here is to link SkyBelts with our other brands without detracting from the look and feel of the site.