COMPANY: MRM Worldwide  |  CLIENT: CSL Industries  |  PROJECT: Suitemaster Brand, Brochure, Web site, and Business Papers

OVERVIEW: Suitemaster, a new product line of hotel room control panels, was developed by CSL Industries. CSL approached MRM Worldwide with the challenge of branding Suitemaster prior to promoting the product to high-end hotels across the country. I collaborated with another designer, John Odziemek, to develop their brand and carry the look and feel across all media. We chose the color palette, photography style, typography, and produced everything from concept to completion. Working with their two existing logos, we were able to design the collateral treating Suitemaster as a sub-brand of CSL while maintain its own identity. The client was thrilled with the creative, including the business cards that were designed to mirror hotel room keys.