JUMPSEAT: Concept, Naming, Visual Identity, Brand Strategy, Product Design, and Web Site Design

OVERVIEW: The Jumpseat Bag was an idea that my wife, Jennifer, and I came up with. She used to be a flight attendant and often spoke of how she loved the vintage interior designs of the airlines. My role in this endeavor was to design and build the web site, and direct the photography. Jen and I shared the camera with our daughter volunteering as the model. I used a simple, persuasive site design with modules linking our Planewear and SkyBelts sites. I also designed the "Jenny Jumpseat" key chain named after my wife, which resembles the sassy flight attendant that she was.