COMPANY: MRM Worldwide  |  CLIENT: Microsoft  |  PROJECT: Thematic Campaign Concept Presentation for Volume Licensing

OVERVIEW: This was a unique opportunity for me. MRM was asked to present a concept for a campaign to raise awareness and inspire the sales force for Volume Licensing to learn more about what they were selling. The catch was that two other agencies had been working on their ideas for a couple weeks and I was given three days. I was called into a kickoff meeting on a Monday morning, and the presentation was scheduled for Thursday. I came up with the concept of a "License to Drive | Success" campaign, which included posters, prizes, a web site, emails, a road map brochure, and an actual license when they completed the online training courses. I designed all of these pieces, wrote all the copy, and put the presentation together myself due to a lack of internal resources. { view the presentation }