COMPANY: Lionfish  |  CLIENT: Microsoft  |  PROJECT: UPG Products and Solutions Visual Identity Brand Guidelines

OVERVIEW: After working with so many different sets of brand guidelines for Microsoft over the years it was a relief to actually have the opportunity to design, write, and create one myself. I happened to be in the right place at the right time when I started developing these visual identity guidelines for the Unlimited Potential Group. Microsoft was just about to launch the new "energy bands" and extended color palette. I was able to incorporate the new assets into this set of guidelines, and work them into a large toolkit I was designing for the Rural Shared Access team. { see the toolkit }